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Children exposed to millions of tobacco images on TV every week in the UK
Children exposed to millions of tobacco images on TV every week in the UK

(March 11, 2013 - Insidermedicine)

From the UK – Children in the UK are exposed to millions of tobacco images every week during prime time television, according to a new report published in Tobacco Control. Researchers analyzed five free-to-air TV channels, examining content broadcast between 6 and 10 pm on 3 separate occasions. Content was analyzed for use of a tobacco product, implied use, tobacco packs or ashtrays, or references to tobacco. Researchers also noted clear and ambiguous tobacco merchandising. At least one third of the programmes broadcast contained tobacco content. Two thirds of this tobacco content appeared before 9 pm. Using this data, researchers estimate that young people in the UK are exposed to 59 million instances of tobacco imagery every week, 16 million instances of actual tobacco use, and 3 million instances of branding/merchandising.

 
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